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From Startup to Retail: Growing a Coffee Brand
This chapter explores the journey of a coffee business that evolved from a small startup in Brooklyn to being featured in major retailers like Target and Whole Foods. It highlights the significance of direct trade relationships with coffee growers in Vietnam, the challenges of sourcing and roasting beans, and the strategic decisions behind expanding into retail. Additionally, the chapter emphasizes the founders' commitment to ethical practices within the industry and the financial aspects of building a recognizable brand.
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