How Ad Tech Can Adapt To A Cookieless World -- Harry Maugans // Blast PR
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Third Party Cookies and Tracking
Cookies are villainized a lot in to day's industry. A cookye is just a simple storage vehicle for an idea, like a bar can for your computer or your pone. If you use first party cookies that are not going anywhere, it's good for up selling,. cross selling your existing customers, that kind of thing. But if you ever want a conquest or find somebody new who's not in your ecosystem, it requires this third party cooki. That's what's going away as e a next year.
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