Topics Covered:
- Internal product teams often fall into the trap of collecting requirements through meetings, leading to solutions that don’t fully address user needs.
- The key challenge: Blurring the lines between stakeholders and end-users.
- Story-based interviews are crucial for understanding real user behavior and uncovering hidden pain points.
- Petra emphasizes the importance of stakeholder mapping: Identifying users, informed stakeholders, and sponsors.
- Teresa explains why internal teams have a unique advantage—proximity and access to users—and how to leverage it for continuous discovery.
- Process optimization is sensitive territory. Who owns the process? Who’s responsible for improving it?
- Outcome thinking can help navigate stakeholder opinions, focusing on results rather than prescribed solutions.
- Internal teams must rethink how they approach product discovery and avoid assuming their situation is “different” or exempt from best practices.
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