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Presenting: Drilled

How to Save a Planet

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The Emergence of Greenwashing and Corporate Shifts

Exploring the early developments of a social influence campaign born in the 1980s to counter growing consumer rights and environmental movements, emphasizing the concept of greenwashing. It delves into internal corporate dynamics, particularly in the chemical industry, showcasing the shift towards traditional business lines and conservative strategies. The chapter also discusses Exxon's transition from an innovative energy company to a basic oil corporation, neglecting climate science and influencing public opinion on climate change.

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