Copywriting is like 70 percent research and 30 percent maybe writing Yeah, and uh If you also do what I do with kind of mixed with UX and conversion optimization, it's also about designing So wireframing and putting the copy that you write and research for into these wireframes. Most of my clients don't Never do this actually because they're not like huge clients so if if it's the sort of founder or a small team most of them Don't even have personas downYeah, they never interview their own customers. So they basically just do stuff stitch stuff together on the website and Guess basically just guess what their customers wants What what's your perspective on personas?