
Jack White and Ben Jenkins
Design Matters with Debbie Millman
00:00
The Best Branding Conversation You Can Have
You've evolved from exclusively making bats to making equipment for lacross, skape boarding, skiing, snow boarding, surf boards. How do you envision the brand growing and evolving over the next ten years? It's funny, ceause this is a constant branding conversation we have internally,. christine and i are like, if we would have been named something else, maybe it couldn't extend to these other things.
Transcript
Play full episode