You've evolved from exclusively making bats to making equipment for lacross, skape boarding, skiing, snow boarding, surf boards. How do you envision the brand growing and evolving over the next ten years? It's funny, ceause this is a constant branding conversation we have internally,. christine and i are like, if we would have been named something else, maybe it couldn't extend to these other things.
A love for craftsmanship, design, and baseball brings music legend Jack White and design entrepreneur Ben Jenkins together. In 2016, Jack White became an investor in Ben Jenkins's sporting goods brand, Warstic. Today the company does so much more than manufacture artisan baseball bats.