Content Strategy Case Study -- Phillip Thune // Textbroker
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Build a Directory of Companies in the Martec Landscape
The idea behind building a directory is to create a mass amount of pages that are for relatively tail terms. And so non i it comes back again, obviously, to the quality of the directory and what information theye's going to be on each page. How do you think about buildig a content strategy that addresses both a head term that maybe doesn't have a lot of valu bely terms that are potentially more valuable?
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