3min chapter

Marketing Made Simple cover image

#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?

Marketing Made Simple

CHAPTER

How to Build a Tokenized Community?

Many online businesses, they have a community that is in Facebook because that was just the easiest place to go and build a community at the time. But now when we look at tokenized communities, so communities that are founded around these people who all hold the same token, this is different. So it becomes a lot more focused less around the platform and more about the people who are holding those tokens.

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