Episode 44: Cruce Saunders, [A] - Content systems and customer journeys
The Content Strategy Podcast
The Right Hand and the Left Hand Are Almost Never Talking to Each Other
Customer journeys almost never interact or intersect. Their almost always being designed at the department level. It's been really, really great to see unified teams coming together and starting bringing the customer into the conversation as a whole. From the a center, it'sreally, what is this human being doing with our organization from the moment they hear about us?
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