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302 - Dark Social Greatest Hits

GTM Live

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Is Your Content the Pre Product?

B to b companies, especially in the texas world, do not think at all about brand and want everything right now. And so when you move into word of mouth, i totally agree. Like there's nobody that can debate that. Me giving daniel a recommendation on what, you know, attribution tools. What attribution tool to use? Is weigh more powerful than seeing an ad. Is weigh morepowerful than getting a coal call. Is a word of mouth interaction. It could be, hay daniel, i saw this thing, thought it would be really helpful. Your content isi the pre product. The goal is to get as many people aware and in consideration of the product and

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