5min chapter

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Matt McGarry: How to scale a newsletter with Facebook ads

The HeyCreator Show

CHAPTER

Is Broad Audience Targeting on Facebook Getting Better and Better?

Broad audience targeting on Facebook and he says that he's getting lower CPMs with that as well. So broad targeting use automatic bidding, so manual bidding, let them do the job is they'll be able to do the best results for you. The final component of a Facebook app campaign is creative. What worked best for the milk road are these kind of four different types of creative. They're not like necessarily funny memes, but they grab attention. We try and show a benefit of the newsletter with a meme and that gets people to sign up. These are also a little hard to explain if I'd actually watch one, but the framework I used was TikTok style videos or UGC

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