The Futur with Chris Do cover image

200 - Making sense of data — with Neil Hoyne

The Futur with Chris Do

CHAPTER

Engaging Your Audience: Beyond the Numbers

This chapter highlights the significance of meaningful audience engagement over mere follower numbers, emphasizing that customer loyalty cannot be built on superficial metrics. It critiques the mistaken belief that gaining attention alone leads to sales, using real-world examples to illustrate the importance of nurturing deeper customer relationships.

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