9min chapter

Fintech Insider Podcast by 11:FS cover image

930. Insights: How do fintechs build loyalty? With Monzo and Yonder

Fintech Insider Podcast by 11:FS

CHAPTER

Fostering Loyalty in Fintech

This chapter explores fintech strategies for driving organic growth and customer loyalty in a competitive landscape. It contrasts traditional banks' cash bonuses with fintech companies' emphasis on meaningful engagement and user education. The discussion also highlights the evolving nature of loyalty programs, showcasing how emotional and experiential elements can enhance customer experiences beyond mere financial incentives.

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