The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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What's the Five Sources for the Quarterly Analysis?

The initial things that we've done are you know on LinkedIn you can see the insights of job by job title industry that sort of thing seniority so we look at that fairly frequently. We're trying to just get a sense for a week over a week are we hitting the topics and creating the content that appeals to the type of people we want to serve. I think that's like the most underrated free marketing tech there is LinkedIn website demographics they just hide it in the ads product but you don't need to buy ads to use it. That would be the best metric for all of this right yeah.

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