The Craft of Being a YouTube Creator

"We fell into this because Keith needed a job, right? Mine like is Keith. Eugene and I went to film school. We wanted to only make movies." "When I'm thinking about how we shape our videos, I'm not thinking about retention time. I'm thinkingabout Joseph Campbell," he says. 'I was just totally fucking depressed and was like, hey, I need a job where I'm actually making something'