The Next Billion Seconds with Mark Pesce cover image

The Next Billion Cars - Hydrogen Vehicles: Liquid Dreams

The Next Billion Seconds with Mark Pesce

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Toyota's National Initiative to Develop the Hydrogen Society

It's possible for Toyota, as amazing as they are, to be making a bet that because they work so connected to the idea that we make fuel engines, rather than we make devices that take people places. I think the other thing is it's important to locate Toyota's efforts within a much broader national effort within Japan that is all about creating the hydrogen society. The research has shown that probably about 70% of the 10-year budget for this program has been spent on really bad ideas.

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