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The Importance of Audience First to Build Business
"I like to be suddenly turned into therapy session with Sean. But Sean's really uncovered is that all we actually care about is winning," he says. "We would not do it because we set out for something that went on." The only reason to choose this route, in my opinion, is if you're willing to do the audience building part for a long time, even when there's no results,. He adds: Building an audience is going to be harder than just building a business or a product and launching it.