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#75 Rob Fraser — The Difference Between A $1M, $10M, and $100M Ecomm Brand

The Next Generation

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The Toughest Part About Being a Startup Founder

"The best way to grow is very often just to the boring same thing that you've been doing this entire time, because you know it works," he says. "It's not as easy as just going like 100 grand, 200 grand, 400grand unless you want to light money on fire and then you can set your budget to whatever you want." He adds: "I agree with what you're saying too, because I think that the toughest part about being a startup founder or an entrepreneur of any company really is trying to figure out how to get three to four X MER"

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