Why advertisers need to shift from campaigns to creative platforms
The WARC Podcast
00:00
The Success of Consistent Branding: A Case Study of Yorkshire Tea
This chapter explores how Yorkshire Tea's consistent branding and emotionally-driven marketing strategies have established it as a leading UK tea brand. It emphasizes the role of humor and longevity in advertising, comparing the brand's evolution to that of a successful film franchise.
Transcript
Play full episode
