Today we kick off our new series, "The Blueprint." Jason gives practical advice on how to brand yourself (1:33). Then, Jason sits down with Stanford professor and author Jeffrey Pfeffer to talk about his new book, "7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career" (14:36).

(0:00) Jason tees up today’s show!

(1:33) The Blueprint E1: branding yourself

(13:39) Visa. Learn more about Visa’s online Small Business Hub at Visa.com/smallbusinesshub.

(14:36) Jeffrey Pfeffer speaks about his book “7 rules of Power”

(28:26) LinkedIn Marketing -  Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups

(29:56) Break the rules: Why are people so uncomfortable breaking the rules?

(37:41) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist

(38:58) Show up in a powerful fashion: body language

(41:45) Building a brand

(50:12) Use your power

(53:53) Trump using his power 

(56:46) Once you have power, what you did will be forgiven forgotten or both

(1:01:42) Q&A: how do introverts exert power?

(1:02:46) Best networking tips