The Role of Finance in Providing Value Added Services?

I was going to ask you about actually the, the role of finance in terms of supporting the activity, the operations, the setting and driving of strategy. Is that, is it black and white and it's like you're either support or you know, leading strategy or is it always a bit of both? We are moving more towards that sort of strategic support and that's why we need, and to be able to provide that though, we need the tools and the information to do that. I mean, if I'm assisting with strategic decisions, whether that's an acquisition or it's customer based, whichever, really having that real time data available so that I can crunch it very quickly and