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How to Manage Growth and Run Growth Sprints
Growth sprints is a term that you might hear from the book Hacking Growth by Sean Ellis. It's recommended that it's about a two week timeframe and you apply it to growth. We start this by first getting aggressively clear about what the North start KPI is. This isn't one size fits all, but we always start with this North Star KPI and then do the fun work of reverse engineering.