#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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Building a Brand Story by Donald Miller and Simon Sinek
Kevan: I think it'd be useful for you to perhaps maybe give us an example of what a really good why looks like, maybe in the B2B context. We obviously took a lot from his book, start with why, as George mentioned. Another really good one is Building a Brand Story by Donald Miller. If you already read these books or you have some idea of what they cover, you know that they really go to the crux of highlighting exactly why your business exists.
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