The 10 Ways to Be Different

I think it's really important when you're starting and founding a company and scaling it that you keep coming back to what it is you think really makes you different and unique. People often err on the area in the middle, the orange, the offering. But there is so much wide open space and increasingly in the last 10 years in the way you configure that product or the way it's actually experienced. The model goes that everything starts with sharing, all about sharing. If you're selling it to someone and you kind of turn up with a proposal and you shove it across the table nine times out of ten, they're not going to work. I'm a big believer in this event to