6min chapter

The Business cover image

James Cameron: creating the ‘Avatar’ franchise ‘is like having kids’

The Business

CHAPTER

Motion Capture Underwater for Avatar

Cameron: "We didn't particularly pander to the Chinese market anymore than we pander to any other cultural market in the world but they do love Avatar" The director talks about how he was tempted to make a career switch instead of making films like Avatar. James Cameron's latest film is being distributed by KCRW, which has been hailed as one of the best box office debuts this year.

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