How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's

How I Built This with Guy Raz

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Competing with Giants: The Taco Shop Journey

This chapter delves into the entrepreneurial journey of a chef who opens Taco Shop in Cape May Courthouse, tackling challenges posed by large chains like Chipotle. The discussion centers on innovative strategies for differentiation, including a unique menu and community engagement. Emphasizing culinary authenticity and personalized dining experiences, the chapter highlights the resilience required to thrive in a competitive food landscape.

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