7min chapter

The Hustle Daily Show cover image

3 startups that are thriving on social (and how yours can too)

The Hustle Daily Show

CHAPTER

Authenticity in Social Media Marketing

This chapter examines effective social media marketing strategies used by startup brands, focusing on luxury hair care brand Crown Affair and its unique approach to authentic customer engagement. It highlights the importance of a relatable founder presence and social listening in building strong brand identities and fostering genuine connections with consumers.

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