
PPC Essentials Part 4: Conversion Tracking—A Guide to Optimizing Your PPC Strategy
Collective Clicks: Digital Marketing for Real Estate Investors
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Optimizing Conversion Tracking in PPC Strategies
The chapter delves into the importance of proper tracking in PPC advertising, discussing common tracking failures and solutions like Google Tag Manager. It emphasizes actively managing tracking to avoid issues, optimizing conversion tracking for effective PPC strategies.
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