4min chapter

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The Failures and Futures of Virtual Reality (Ep. 7)

Gamecraft

CHAPTER

The Metaverse

I was struck by just how much corporate PR stood in for content in Matthew Ball's book, The Metaverse. Every CEO seems to be having a metaverse strategy from Nvidia to games companies to Facebook and consumer electronics companies. I mean, I've seen my bank tell me they want to be my bank in the metaverse,. whatever the hell that means. And when you see stuff like that happening, you know that the rhetoric is kind of getting out in front of reality to a large degree. But there are some core concepts that are interesting and sensible and worth really thinking about.

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