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Ep 457: Inside Manly Bands' High 8-Figure Growth: Unique Designs, Killer Collabs, and Full-Control Manufacturing

DTC Podcast

CHAPTER

Innovative Marketing Strategies for Brand Growth

This chapter explores various strategies for enhancing brand awareness and optimizing marketing efforts, focusing on the diversification of top-of-funnel activities beyond traditional digital advertising. The speakers analyze a jewelry brand's unique marketing approaches, their transition to in-house manufacturing, and the implications of branding around 'Made in America.' Additionally, they discuss the balance of pricing strategy and customer perception, and the brand's evolution from digital-first to embracing retail partnerships.

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