3min chapter

Sales Strategy & Enablement by Revenue.io cover image

1124: Addressing Customer Indecision from the Get-Go with Matt Dixon and Ted McKenna

Sales Strategy & Enablement by Revenue.io

CHAPTER

Don't You Feel Overwhelmed?

The average customer is like 57% of the way through the purchase journey before they ever engage with the salesperson. So it might be true that just because they're empowered with so much information, they can find so much data and information on third party sites or even your website. It may be easier for them to feel like they can come to conclusion about who should be in the consideration set.

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