Krystle Church joins us for the 271st episode of The Copywriter Club Podcast. A former Accelerator member, Krystle is a business mentor and runs a boutique copywriting studio. Krystle is a borderless entrepreneur who runs her business on the island of Mauritius. This episode is a must-listen if you’re curious about running a business abroad and balancing business endeavors all while keeping your mindset in check.
We chat about:
Transitioning from traveling elementary school teacher to borderless entrepreneur.
Creating a healthy working atmosphere and getting to choose who you work with.
Retiring your partner and defining freedom in your own terms.
The illusion of choice and how it can impact business decisions.
Utilizing the freedom you have to make CEO decisions. (because you are the boss, afterall.)
How to unbox the narrative and stories we constantly tell ourselves.
Overcoming cycles of burnout and soaking up the big milestones you reach before jumping into the next thing.
Rewiring your mindset and figuring out what you want from your business.
The biggest mindset blocks for copywriters and navigating them.
How to work as a “workaholic.”
Mindset and journaling practices for both business and personal growth.
How to manage two aspects of business: mentorship + copy studio.
Managing multiple team members who support the growth of your brand.
How to train your team to provide the same white-glove experience you provide your DFY clients.
Is it time to hire contractors or full time employees in your business?
What processes need to be in place before making your first hire.
How to raise your prices – Which marks should we be hitting?
How to structure a high-ticket day rate.
Copy chiefing and how to work with a junior copywriter.
Hiring for your business from a financial perspective and stacking revenue.
The secret to creating demand in your business.
The struggles of a 6-figure business – Does it get easier?
The impact of community and leaning on others for support.
Grab your headphones or check out the transcript below.
The people and stuff we mentioned on the show:
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Krystle's website
Erin's website
Aly's website
Episode #207
Episode #245
Aly's episode
Full Transcript:
Kira: Mindset and pricing go hand in hand when you want to raise your prices. Getting over the fear of charging what we're worth is something so many copywriters struggle with in their businesses. In the 271st episode of the Copywriter Club Podcast, we're joined by Accelerator alumni member Krystle Church, who is an elementary school teacher turned business coach who also owns a boutique copywriting studio. Krystle walks us through how she's been able to raise her prices, build her team and increase her confidence over the last few years.
Before we jump in, I have some introductions to make, because in this interview, I was actually joined by a co-host, I kicked Rob out of this show completely and Erin Pennings joined me. Erin is a Think Tank member and a B2B copywriter who focuses on brand messaging, website copy and visibility strategies. Erin also has an awesome program called Womp Womp to Wow, which is my favorite title for any program. And it's a 21-day web copy intensive. So Erin actually join me for the initial interview. You'll hear her asking questions. And I have another special guest today, Aly Goulet, who is also a Think Tank member. And Aly, thanks for being here with me today. Can you introduce yourself?
Aly: Yeah, absolutely. Thanks so much for having me. I'm Aly Goulet. I'm a B2B SaaS and IT copywriter, and I also create resource for freelancers, including Genius Portfolio for WordPress.
Kira: Very cool. And before we dive into this interview, you know we love to have some sponsor action. And our sponsor today is the Think Tank,
