RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
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The Problem With Low Performance MQLS
This is the first time that Aes and sds are complaining about low performing mqls right so that is kind of known to people I think to a large degree. Why do you think does it doesn't persist for so long actually? Because in the late 2000s and up to the mid 2010s this was considered the best practice. And now in 2023 there are a million sales contact databases that have decent accuracy. But even as they adopt account-based marketing, companies will still need to relearn some underlying principles.
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