2min chapter

Social Media Marketing Podcast cover image

Twitter for Business: How to Use Twitter to Grow Your Influence

Social Media Marketing Podcast

CHAPTER

How to Use Hashtags to Find People

The hashtag is the thing that drives search on Twitter by putting that pound sign before whatever our word or phrase is it gives us a common base for which to look for content. If you're looking for inspirational quotes if you just type hashtag inspiration or hashtag quote you're more likely to find that content in the never ending stream of tweets. You can instantly connect with other people who are watching American idol or survivorwhatever program he's using that hashtag in real time. It invites you into the dialogue and that discussion as it is happening and that's where you want to be. I look at Twitter as the biggest non-stop party that's ever been and it's always going on.

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