
Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)
New Books in Business, Management, and Marketing
The Paradox Mindset
Tensions are neither good nor bad. They're double edge that if we use them in a productive way, they can inspire creativity and possibility and be generative. We could experience more tensions because we are in a setting where there are more tensions. The other possibility is that we raise the stakes on the tensions. And so as the tensions force the paradoxes to the surface, then the mindset has to adapt.
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