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Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
The Importance of Branding Your Relationship App
A lot of dating apps have a freemium model where users can go back to using it for free but if they want more features they got a there's like a tiered system how does it work yeah so now you pay for certain upgraded features like advanced preferences or unlimited likes. A big part of differentiating yourself is through the branding like what you represent and now you guys were kind of really focused on being the relationship applike okay tinders to the hookup app and bumbles is that fair to say? "If you succeed on hinge you won't need us anymore" was actually I think our original tagline."
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