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You Can’t Do PPC Without Doing This!

Disruptors

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The Debate Between Manual and Automated Bidding in PPC

This chapter dives into the ongoing debate between manual and automated bidding in PPC advertising, likened to a 'holy war' within the industry. The discussion delves into the speaker's experience with manual bidding, the evolution towards automated bidding, and the importance of utilizing machine learning algorithms for efficient bidding strategies.

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