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10min chapter
How to Build Your Brand & Pipeline at the Same Time with Kyle Lacy (CMO, Jellyfish)
Reed Between the Lines
The Power of Writing Books for Branding and Credibility
The chapter focuses on the importance and process of writing books as a branding exercise to build credibility and attract speaking engagements. The speakers share their experiences with writing books on branding and Twitter marketing, discussing the financial aspects and benefits of publishing a book. They delve into the differences between being a New York Times bestseller and an Amazon bestseller, emphasizing the value of becoming a published author for establishing credibility in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode