What’s Changing in Content and SEO in 2022 with John-Henry Scherck
Content and Conversation: Organic Growth Insights from Siege Media
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Is Your Image Adding Value?
Lerly: I think if your image isn't adding value, it really shouldn't be there. If it's building on the brand, i'm open to that. But ideally, you can define the content that people are researching,. Like an eso piece of content. There seems to be some taboo behind not doing that. We're really tring to look it like per like we're lookin at the unit economics of content. And when we're like, hay, all this video contents ranking, you should produce vidios for all this. That massively increases the st of content. So unless the traffic is there, the audience is there, or the a c v is
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