The Retail Application of Predictive Analytics

Jill, you've managed a lot of great brands. I teased a little obitn the introduction. Ah, maybe you can talk a litle bit. Can you talk a little bit about some of the trends that you've seen in retail relates to a i so were we're seeing a i applications all over the field of marketing? We're seeing it on pricing, where algorithms are driving changes in pricing within seconds for retailers to be able to maximise price customization opportunities. So this technology hasa put its tentacles into lots of areas within marketing. And certainly the retail application is one of the more powerful because that's where personalization and customiation really deliver something of true value to