The Importance of Advertising in Engineering

"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

Today we have another deep dive and this one is a really hot topic in the startup ecosystem and yet so little is written, discussed, researched, and talked about when it comes to how to build marketplace businesses.

So after spending seven years at Airbnb, Lenny Rachitsky has been advising marketplaces around the world in 2019. He took that experience, and said his own experience at Airbnb wasn’t enough — and so he had conversations with dozens of other people from 17 of the biggest marketplaces out there and consolidated all of his research into what has just dropped this week, which is about a 50-page amazing deep-dive on what makes these marketplace businesses tick. And this episode is the audio complement to this comprehensive (yet simple to understand) compilation of what he has found.

You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.