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The 7 Sections of a Great Real Estate Business Plan | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

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Setting Measurable Goals and Tracking Performance

This chapter discusses the importance of setting measurable goals and tracking performance in order to raise the standards of a real estate business. The speaker gives an example of a successful client who sets specific goals and measures their progress with the help of a coach. They emphasize the significance of tracking leading indicators, such as the number of appointments made, and suggest displaying these goals in a visible location to stay accountable.

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