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344: Andrew Davies — The Power of a Merchant of Record

The Bootstrapped Founder

CHAPTER

Understanding the Ideal Customer

This chapter dives into identifying the ideal customer for service providers, highlighting the spectrum from entrepreneurs to larger enterprises. It discusses the Merchant of Record model and how various factors, including revenue thresholds, impact customer needs during different business stages. The importance of meaningful customer engagement, relationship building, and technical product integration is emphasized to drive innovation and community support.

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