Young people have an enormous role to play in popular culture and economics of popular culture, a belonging is very important. E said something i think quite profound. It's one thing to like what everybody likes. But it's really important to dislike what everybody dislikes. The early songs of the beetles were a way that people expressed their dislike of franksinatre who their parents liked. And so with kenny g, you know, at this point, if you want to rebel against your boomer parents, like the best thing you could do is say, oh, i love this kenny g song. Song, bird, so great.