Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
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What Is a Mobile Measurement Partner?
Avad is a mobile measurement partner. What they do is basically attribute the a instal to the right network campaign asset, so people can know exactly where the users are coming from. The problem is that many of the networks are self attributing and always want to attribute the install to themselves. So i've got the base functionality m m p telling you where did an install come from. But in addition, you're also generally sending other events,. Like revenue events, conversion events, things in the lecture, yeoll pie, back to the install.
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