4. Looping the Loop
Sideways
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The Uda Loop Theory
John Boyd was a driving force behind America's victory in the Gulf War. He believed deception should be integral to every decision cycle. His ideas were influential at the very top of the Vodleve campaign. The Uda Loop theory is now used by business schools as a framework for making strategic decisions. And it reached the desk of another man obsessed with high stakes decision making - Dominic Cummings, who worked in Downing Street.
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