Boss Class: Innovation: Coming up with new ideas
The Intelligence from The Economist
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Navigating Innovation in Tech and Design
This chapter explores the multifaceted nature of innovation in both the automotive and toy design industries. It highlights the complex processes behind genuine technological advancements, such as AI for self-driving cars, and contrasts them with the playful creativity seen in companies like Lego. Through various case studies, it underscores the importance of adaptability, sustained effort, and understanding user experience in achieving meaningful innovation.
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