Branding and UX in Gaming

Celia Hodent is a French author and former director of user experience at Epic Games. Born in France, she earned her doctorate in psychology in Paris, hoping to become a professional academic. Her childhood love of video games, however, drew her to the games industry, and in 2008 she joined Ubisoft to work on the editorial team. 

In 2010 she transferred to Ubisoft Montreal to work as user experience coordinator on Rainbow 6 series using her training in cognitive science to help guide the design teams. In 2012 she moved to the US, working as UX lead at LucasArts, then as Director of UX at Epic Games, overseeing user experience on Fortnite. Since 2017 my guest has worked as a UX strategy consultant, publishing several books including “The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design.”

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