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How to Increase Trial to Pay Conversions From 5 to 14%
The idea of setting, let's call them ambitious, but achievable goals or even ways that you want to live your life is so important. And I think this is really what we were digging into in the Neil Pashritya happiness equation episode that we did. You must have as a key result to increase the trial to pay conversions from 5 to 14%. The mistake that you could be tempted to make here is to say, we're going to send a lot more trial emails. But that's not really a result, right? That is like just an activity.
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