Marketing That Matters: How Ancestry is using automation and ‘long tail’ Search to grow a category
The Marketing Week Podcast
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The Evolution of Performance Marketing - Nanna Berkman
Nanna berkman is an industry manager at gogle. She works closely with the ancestry team as well as their agency, performen on helping them optimize their search programme and generally the the did little marketing efforts. Nanna says she has been working in performance marketing for 11 years now. The main point would be actually the shift from manual optomization, massive keyward lists and vast accounts that we would build up back in a day to what we have now - smaller, more agile accounts.
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